Presentation today by Addie Elliott and Liz Halls on topic. https://www.elliotthalls.com/about
- Will your work add to the stable of artists they currently represent?
- Research the gallery. Treat it like a job interview. Find out how they started, what their work and themes are and who they represent.
- Artsy is a powerful top quality auction site. Need to be invited in and for galleries and exhibitions. However, there are many other good sites to sell your work. Explore to see which are best selling platforms that might be interested in your work.
- Telephone the gallery for information on submissions. Addie says it is amazing she only gets about one or two calls a month. It is an opportunity to engage and she says she always looks out for the caller’s email.
- Your first image you show is the most important. So many people get this wrong. Ask a wide range of people what impact your images have. They may like ones you are not so keen on. Understand why they like/don’t like and take on board.
- They represent 26 artists but only one is from the Netherlands. Message is the world is global and small so go to find your gallery and not just use the local one that is available.
- Met one of her current stable Choi from South Korea 17 years ago. They have kept in touch for 15 years and Addie and Liz took him on two years ago. This is how the process works. Choi is currently exhibiting Bamboo at the gallery… Bamboohttps://www.elliotthalls.com/on-now
- Relationship starts with selling work. Exhibition is usually a long way down the road. Sales are a critical part of the process of getting known .
- Seek advice from your gallery. You will get great input. Collaborate. Ask what is selling? What is not? What are customers asking for? Ask about how to present your work.
- Matthew Murray Stripper Series given as example of collaboration. How to show these to be of interest to all genders. Suggested to make images dark, use a particular paper for sheen and frame under normal glass. Images looked like a set of six glass mirrors on the wall but it drew people in as they sought to understand ‘what is this?’
- Instagram a key part of the process of establishing and selling. Addie was resistant until Liz convinced her and then they instantly sold a work for Euros 6k and now it is an important part of their delivery.
- Follow galleries as Addie and Liz will often look on a lonely sunday evening and have found work they like.
- All 26 current photographers got in via a photography portfolio review. Can’t recommend this highly enough to move you quickly forward. Choose who you want to review your work, pay the fee and use the inputs.
- Current trends…people manipulating photographs with dots on faces, using a sewing machine other materials. Addie sees this as conceptual and possibly gimmicky but not interesting to their gallery. The Photographers Gallery are keen on this currently. Steph asked if this is a return to the materiality of the image.
Categories: Positions and Practice