This has been a busy week getting up and running for the Oxfam pitch. A really good group to work with Hilde, Chris, James and Clodagh. Also making progress with WIP with lots of ideas to work on.
The subject of this week shows an industry exploding with possibilities and opportunities as it grows and grows but killing many of the traditional ways or doing business. Photographs are the global language that everybody can understand. The still image remains a powerful way of people understanding the world. It is also a preferred way for people to try to capture a moment and freeze time.
This weeks reading shows the tensions for traditional photographers and the challenge they have to keep earning in this new digital age. Technology moves onwards relentlessly and will kill anyone’s business who does not respond to the change.
A growth area in photography is teaching and coaching. I am thinking about combining my experience as an executive coach with my photography practice to develop a business helping people work with ‘The Truth & Beauty of You.’ People love to talk about photographs and I see a combination of taking and talking about photographs around a theme of self development as potentially a rich seam. At the high end this could be a £2,500 per day business. At the teaching end it could ignite interest in photography for children.
For any photographer practicing today it is essential to be clear about what their niche is. Barriers to entry with equipment are falling fast but there is still a barrier based on capability and knowledge. Not all eyes and clicking fingers are equal in this respect. Reputation, integrity and experience will still count a lot but in a reducing field of participants.
I am really excited about the possibilities offered to me for a career in photography.
- Creative Brief Emma Bowkett. The British Journal of Photography; London Vol. 164, Iss. 7858, (Apr 2017): 84-85.
- Adrian Hadland, Paul Lambert & David Campbell (2016) The Future of Professional Photojournalism, Journalism Practice, 10:7, 820-832, DOI: 10.1080/17512786.2016.1163236